Challenge: Introduce a new product to the global reseller community.
Nectar partnered with Cisco to create Nectar Evolution—a revolutionary new product that manages and streamlines QoS on Unified Communications networks. Geared towards network operators and IT professionals at Enterprise companies, Evolution promises to dramatically reduce the pain points that have plagued this audience.
To build awareness and educate the market, we challenged the current perceptions our audience had in this space. We created a messaging strategy, built sales enablement materials, and developed lead generation tactics to help drive leads and create buzz around this ground-breaking product.